Formulas for Change

C = A × B × D > X

C is change

A is the status quo dissatisfaction

B is a desired clear state

D is practical steps to the desired state

X is the cost of the change

C = D × V × F > R

C Change

D Dissatisfaction with how things are now

V Vision of what is possible

F First concrete steps that can be taken towards the vision

If the product of these three factors is greater than

R Resistance

Gelicher / Dannemiller