Values Can Be

Ideals

Beliefs

Principles

Lighthouses

Moral principles

Ideas in the mind

Deeply held beliefs

Points on a compass

Ideals and objectives

Rationales for action

The ends to which we act

Personally chosen beliefs

What is worth striving for

The guideposts of our lives

Beliefs about right and wrong

Firm but not rigid convictions

Something we care about - a lot

Ideas that we hold to be important

The motive behind purposeful action

What we feel and believe to be true

Principles or standards of behaviour

Our accumulated wealth of aspirations

Goals that we aim to achieve and sustain

Principles by which we guide our behavior

Codes or general principles guiding action

Our judgement of what is important in life

That which is good, desirable, or worthwhile

The regard that something is held to deserve

Signals giving direction, meaning and purpose

Typically nonconscious and implicit motivators

The importance, worth, or usefulness of something

An integral part of our personal philosophy of life

Not specific checklists of what to do and when to do it

Socially shared concepts that serve a communal function

General principles that regulate our day-to-day behavior

Ideas or beliefs that we hold as desirable or undesirable

Social agreements about what is right, good, to be cherished

An integrated mix of beliefs and practices, fueled by emotions

Principles for living that we take seriously enough to practice

The building blocks of our life and the framework by which we live

The things that we believe are important in the way we live and work

Beliefs and opinions with less precise universal “right-wrong” meaning

Broad preferences concerning appropriate courses of actions or outcomes

The expression of the ultimate ends, goals or purposes of social action

Basic and fundamental beliefs that guide or motivate attitudes or actions

Conscious or unconscious motivators and justifiers of actions and judgment

Potential capital fueled by hope and the motivation to expand and go forward

One of the factors that generate behavior, besides needs, interests and habits

Something, such as a principle or quality, intrinsically valuable or desirable

Like fingerprints - nobody’s are the same but we leave them all over everything we do

Principles that help us to decide what is right and wrong, and how to act in various situations

Shared proscriptive or prescriptive beliefs about ideal modes of behavior and end states or outcomes

Moral, social, or aesthetic principles accepted by us as a guide to what is good, desirable, or important

Enduring beliefs that a specific mode of conduct or end-state of existence is personally or socially preferable

Internalized social representations or moral beliefs that we appeal to as the ultimate rationale for our actions

The importance we place on things, which helps us determine what actions are best to do or what way is best to live

Abstract states that typically benefit the community, not just us, and that we strive for without ever quite reaching

The basis of our judgments about what is desirable, beautiful, proper, correct, important, worthwhile and good as well as what is undesirable, ugly, incorrect, improper and bad

Socially approved desires and goals that are internalized through the process of conditioning, learning or socialization and that become subjective preferences, standards, and aspirations

Internalized cognitive structures that guide choices by evoking a sense of basic principles of right and wrong, a sense of priorities, and create a willingness to make meaning and see patterns

An internalization of sociocultural goals that provide a means of self-regulation of impulses that would otherwise bring us in conflict with the needs of the groups and structures within which we live